Cows have moved on. Have you?

Switching to alternative milk could let 10,000 cows retire and finally follow their true passions. But some people just can’t let go

The dairy industry is bad. We know it, but we just can’t quit.

Cows are moving on from dairy. But people? They're still hooked.

The dairy industry isn’t just bad, it’s a system that drains land, water, and cows, all for a product we don’t even need. Yet people still can’t let go.

This campaign aims to wean people off milk, for good

The closest thing to dairy that even dairy won’t do

It might be a hard switch for those obsessed with dairy, so Rude Health makes a special packaging where people are forced to milk it out like the good ol’ days.

Squeeze the milk right out and enjoy.

Now, if squeezing milk out a silicone udder still isn’t enough, some might call that an addiction.

So Rude Health is opening the first-ever Dairy Rehab Centre, inviting 10 heavy milkers to stay for 10 days to see if they can finally kick their cravings.

Cowmercial